Loot Crate™, founded in late 2012, partners with the largest movie studios, game companies, comic publishers, and general pop culture talent to deliver multiple lines of monthly themed mystery crates to fans, which we call Looters, around the world. Learn more information about the Loot Crate and Sanrio offering at About Loot Crate Attendees interested in speaking with representatives or having their picture taken with Hello Kitty can stop by the booth. Loot Crate will be unveiling the first "Sanrio Small Gift Crate" design at New York Comic Con on Thursday, October 6, 2016, at 11am EST at booth #536, and will be joined by Hello Kitty and Sanrio ambassadors. "We're excited to bring Hello Kitty and more Sanrio characters to Looters with uniquely curated products, while providing this great fan community with an immersively designed experience they wouldn't find in stores." "Through our collaboration with Sanrio, we're able to tap into one of the most loyal fan communities with a multi-generational audience worldwide," said Chris Davis, CEO of Loot Crate. "Loot Crate is the perfect partner to drive Sanrio's objective of delivering happiness through a unique product offering delivered directly to our fan's front door." "Sanrio was founded with the objective to foster 'social communication' - connecting people, nurturing friendships, and bringing happiness to the world through thoughtfully-designed characters, products and services," said Jill Koch, Senior VP Brand Management and Marketing, Sanrio. Additional crates will be available in 2017 and will feature various themes that celebrate characters and unique products. The crate features an assortment of exclusive products and content from Japan, featuring Hello Kitty, Chococat, My Melody, Keroppi, Gudetama, Badtz Maru Little Twin Stars and Pompompurin, among others, including artwork and core Sanrio products. This first crate in the subscription series is themed around hello sanrio, a new multi-character brand from Sanrio, that ushers in an immersive world uniting multiple Sanrio characters and their fans through unique products and content. The concept for the crates was inspired by Sanrio's 'small gift, big smile' philosophy, which is the foundation for all Sanrio characters and products and the concept that elicits the 'surprise & delight' that is distinctly Sanrio. Loot Crate, the leading fan-based commerce and community platform, and Sanrio, the global lifestyle brand best known worldwide for pop icon Hello Kitty, today announce the mystery gift box subscription "Sanrio Small Gift Crate" featuring an exclusive collection of never before seen Sanrio goods including apparel, collectibles, accessories and more. First Crate Celebrates Launch of Hello Sanrio, Connecting the World of Hello Kitty and Friends
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